What’s in a Name?
Well in my case, a lot!

I launched my agency in April of 2003 under a different name – RogueElement, which in my humble opinion was a great name for a strategic marketing and creative agency. In 2005, we were challenged on the name and well….let me just say that after lots of legal wrangling, we opted to make a name change.

We spent countless hours brainstorming, doodling and researching to come up with the new name that would define who I am and define what we do. After very careful consideration, we decided to go with my father’s family name; COLT. In August of 2006 RogueElement, become COLTSTRATEGIES.

As they say, when you own your own business you have a tendency to do for your clients rather then yourself - hence the “Shoe Makers Kids” syndrome.

We created our new corporate ID; new logo, new color pallet and most important, a renewed strength in our abilities and expertise.

Let me share with you the history of my family name