The well spring of intelligent design isn't always the imagination alone. Often, it's one's understanding--of an industry, a brand, an audience, and an objective. That's why we keep digging for a deeper understanding of what motivates our clients' customers, and what will get them to respond. Our insight also comes from many years of developing highly effective, memorable design solutions.

Much of today's design work says a lot about the whimsy of the people who create it, but very little about the brands that foot the bill. It's creativity for its own sake--and of little use to a client.

We take a different approach. Our work is often strikingly innovative and arresting, and consistently garners more than its share of industry recognition for our clients. But what truly distinguishes our creativity is its discipline of purpose. We never forget that it exists solely to help our clients sell products and services, and to build equity for their brands.

The combination of a more focused vision and computer-based design gives us greater creative freedom and the flexibility to do what we do best: solve complex event and/or trade show design puzzles in fresh new ways. But it's also a tool that gives our clients and us tighter control over deadlines, the complexities of production, and the quality of the finished product.

High-speed data lines that allow designers to work on creative projects jointly even when they're a continent or an ocean apart link our offices. Some of our clients are networked with us, too, so we can all view work on our computer screens--simultaneously, in separate locations--and review it by telephone conference call. Technology not only liberates the designer, but it also helps free up our clients' time and money. These days, that's truly creative.

“The Colt Strategies account and creative teams are fantastic. The hard work and exciting ideas have helped us increase our ability to reach new customers. We really appreciate all of the expertise/guidance throughout the creative and process”. - Regional Director & Manager; Prudential California Realty