Typically, the largest portion of a companies marketing budget goes towards buying media. This places a huge responsibility on the media planning and buying department. Our media planners determine how to best expose the creative message to the desired target. They determine what combination of TV, Radio, Magazines, etc., would reach as many target audience as possible at the lowest cost. The result of their research and analysis is the Media Plan. The Media Plan is formatted similar to a calendar, and lays out when and where the advertisements will appear.

Plan effectiveness can be measured in many ways.

Our media buyers take the media plan recommended by the planners and negotiate its purchase as inexpensively as possible. The media buyer’s front-line experience often provides invaluable expertise on when and how to make these commitments. As a client’s media budget can be quite large, even small tactical changes can result in big savings.

Advertising
Traditionally communication tactics will always be important to an organization because it maximizes the effectiveness of every other tactic. Organizations gain the most benefit from an event that is supported by advertising, publicity and collateral. However, in today’s world of technology – information is easily gained via several channels with the sheer volume of information to be staggering. This causes your target market to ignore, or not “hear”, and or not remember your key messages.
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We can provide a cost-effective program to increase the awareness of your organizations products or services with a well-thought, strategic advertising program. We understand the realm of the advertising arena. We would project manage the development of an advertising program to include;
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Print Ad (Newspaper, Directories, Yellow Pages, Magazines)
Trade and specialty magazines and newspapers aimed at the organizations target market is often a cost-effective advertising vehicle.
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Mass Advertising (Radio, TV, Cable, Billboards)
We currently does not have a mass media buyer on staff – however, we can project manage the entire mass media planning process. We can offer creative brainpower, copy writing, tag line and slogan development, which reflect the organizations branding image and relays key corporate messages.
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Niche Advertising (Direct mail, Tradeshow, Collateral)
We has assembled a group of very talented individuals who bring years of advertising, and creative expertise to our clients, who in return produce and execute advertising programs to gain market share and increase awareness. We can create brochures, press kits, folders, datasheets, corporate logo stationary, newsletters, mailers, flyers, and so on… we are only limited by our brainpower and energy – both of which we have lots of.
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