Successful Launch at RSA Conference Enhances Exhibitor Success

Pittsburgh, PA, 2006 - TradeShows Plus! and ITN International have announced the successful launch of Lead Squad™, a program that enables exhibitors to collect better, more focused lead data on the show floor. Lead Squad debut at RSA Conference, February 13-17 in San Jose, CA where it was implemented successfully by seven test companies.

Through Lead Squad, exhibitors have access to a team of experienced lead specialists. The Lead Squad team works individually with exhibitors before the show and/or at show site to review goals, objectives, and needs of the sales force and other departments. Based on this input Lead Squad helps exhibitors create, structure, revise and/or rewrite the questions programmed into the ITN lead capture devices. The result is better, more actionable data.

In addition, Lead Squad can take the next step for the exhibitor, evaluating the collected data to create ROI and measurement reports. The final, ready-to-present documents include charts and graphs, analysis, basic booth observations and suggestions to improve future performance and results.

“Working with Lead Squad enabled Reconnex to collect more relevant information, which improved their ability to evaluate leads faster and more effectively”, says Robin P. Murphy, Founder and President of Colt Strategies®, who was hired by Reconnex to manage their tradeshow and event program for RSA. “We will definitely use and recommend Lead Squad to all of our clients, they were able to work quickly and effectively, but most importantly they generated results for our client”.

About TradeShows Plus!
TradeShows Plus! helps companies achieve effective, measurable results in the trade show and event environment. This is accomplished through performance assessment, measurement programs and by developing high impact, strategic, creative and promotional approaches that ensure top of mind awareness and improve post show message retention. Learn more by calling 412-431-2525 or at www.tradeshows-plus.com

About ITN
ITN International is a global event marketing information management company. ITN provides full service registration, access control, lead management and measurement services, as well as custom digital identity solutions. ITN’s leading brand is bCardTM, a proven smart card solution deployed each year at hundreds of events and used by thousands of exhibiting companies worldwide. Learn more by calling 301.654.3779 or at www.bcard.net.