Mortgage Company plans new brand identity and marketing campaign

LOS GATOS, CA, 2004 – Princeton Capital, a full-service mortgage banker and broker specializing in providing residential home purchase lending to real estate brokerages, announced today, that it has engaged RogueElement, a Silicon-Valley based marketing communications agency, to re-brand and promote the successful 10 year-old company.

“We are confident that Colt Strategies will assist us in building a stronger presence within the real estate offices we currently serve,” stated Robert Reid, president of Princeton Capital. “Colt Strategies approached us with a comprehensive PR and brand strategy, an innovative tactical plan and creative ideas which will facilitate our ability to enhance our position within the mortgage industry.” Reid went on to say, “So far, I am very impressed with their creative direction, professionalism and how quickly they are learning our business. We look forward to a successful and collaborative partnership.”

Colt Strategies will provide strategic counsel, message development, media relations and marketing communications support. In addition, Colt Strategies is creating a new logo identity and tagline for Princeton Capital, as well as collateral, point-of-sale displays, website design templates, and on-going marketing programs.

“It is our goal to provide Princeton with an updated and fresh corporate image. We thrive on working with best-of-breed companies such as Princeton Capital,” said Robin Murphy, Founder & President, Colt Strategies. “Princeton is a pioneer within their industry and uniquely understands the necessity to create a positive one-stop shopping experience for the home buyer and seller. We anticipate rolling out Princeton’s new brand identity within 6 months

About Princeton Capital:
Founded in 1993 and headquartered in Los Gatos, California, Princeton Capital is a full service mortgage banker and broker. Princeton was an early pioneer of the one-stop shopping concept for home buyers and sellers through its partnerships with leading real-estate brokerages. Today, Princeton closes $2 billon in residential mortgages annually, of which 80 percent are purchase-money loans. Princeton’s competitive advantage comes through its positioning of technology-enabled loan officers inside real estate offices. For additional information, visit www.princetoncap.com