Robin Murphy, Founder and President of ColtStrategies has won the firm’s first PROTOS Award, given by the Orange County chapter of the Public Relations Society of America, for its role helping launch Freedom Innovations, a prosthetic device manufacturer.

Ms. Murphy shares this award with Rodheim Public Relations Group of Costa Mesa, CA, who submitted the “Freedom Launch” project in the Total Program, Business-to-Business category.

ColtStrategies creative team designed the corporate ID and graphic elements for the collateral, website, and tradeshow exhibit. Freedom Innovations recorded more than $4.1 million in distribution agreements within the first 90 days of operation.

Freedom Innovations President and COO Richard Myers said, “Because we wanted industry-wide exposure, we chose to launch the company and its products at a major national trade show. Every marketing item -- from the booth to the marketing collateral -- created a huge impact and the results, including major contracts and record sales within the first 90 days, far exceeded our expectations.”

According to Myers, the attention-getting, traffic-building 10-by-20-foot booth was “busy with prosthetists and business owners. Our goal was to walk away with 50 qualified leads, and we ended up with more than 180.”